If you're concerned about health insurance costs, you may be able to get help:
Individual & Family
Get the Most Value From Your Health Care Plan
Health care coverage protects you and your family from the unexpected. Learn how to enroll in a Blue Cross and Blue Shield of Texas and explore the ways you can save on your plan and care. Still need 2025 coverage? You may be able to enroll if you've had a big life change.

PLAN SAVINGS
Learn More About Health Plan Savings
Premium Tax Credits
Your premium tax credits may change next year. Learn what premium tax credits, or subsidies, are, how they could lower your premium and when to check them for 2026.
Cost Sharing Assistance
You may qualify for cost sharing assistance, often in the form of cost-sharing reductions (CSR), to lower costs like copay or coinsurance.
ICHRA
If your employer offers an ICHRA, or Individual Coverage Health Reimbursement Arrangement, you could be reimbursed for your plan or care costs.
Health Plan Savings
More Tips to Save On Health Care Costs
- Find Your Right Plan
- Check Your Network
- Save on Prescriptions
- Use Member Perks
- Focus on Preventive Health
TESTIMONIALS
What Members are Saying
"They're a good insurance company. They're very helpful. They cover what you need. They have different plans for what you might need."
[Paid Endorsement]
-Allyson B.
"I trust and I just keep renewing with them, and don't want any headaches. It's really a no brainer to go in their direction."
[Paid Endorsement]
- Eric M.
"It makes me happy to know that I am more than just a number, or more than just a random claim. They are interested in making sure that each person is being taken care of appropriately."
[Paid Endorsement]
- Danielle J.
Well onTarget and AlwaysOn are owned and operated by Onlife Health Inc. an independent company that provides digital health management for members with coverage through Blue Cross and Blue Shield Plans in Illinois, Montana, New Mexico, Oklahoma and Texas. No endorsements, representations or warranties are made regarding third-party vendors and the products and services offered by them.
Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at wellontarget.com for further information. The Well onTarget member rewards redemption services is provided by an independent third party.