Skip to main content

Wellbeing, Behavioral & Mental Health

Blue Cross and Blue Shield of Texas offers a suite of wellbeing programs, benefits, and resources that connects the physical and mental health of employees to drive healthier outcomes and in turn, control costs for members and groups.

Help Members Discover a Healthier Self

Help your group clients engage employees across the care continuum from short term life events to serious mental illness and substance use disorders to discover; healthier versions of themselves. Many of these programs include online and mobile tools which empower members to learn about their medical and behavioral health;easily access medical and behavioral professionals, earn incentives for healthy behavior, apply discounts to health and wellness products, and more. Learn about the programs, tools, resources, and support available with our health insurance plans.*

Education and Advocacy Programs

Benefits Value Advisors

Benefits Value Advisors help employees understand their benefits, find in network doctors and health care facilities, schedule doctor visits, get prior authorization for certain services, and more.

Health Advocacy Solutions

Provides employees a personalized experience with access to health advocates for hands on navigation and care support, and a full suite of resources tailored to your client's company culture and financial goals.

Lifestyle Wellness & Prevention Programs

Incentives and Blue Points

Members have access to incentive programs designed to promote healthy behavior which can be easily integrated into the design of group health insurance coverage.

One-on-One Coaching

Professionally certified coaching on health and lifestyle issues including stress management, blood pressure, cholesterol, and other chronic conditions.

Fitness Program

Flexible options to help employees get in shape and stay active. They have access to fitness centers, massage therapists, personal trainers, nutrition counselors, and more.

Well onTarget®

The Well onTarget program is designed to give members the tools and support they need, while rewarding them for making healthy choices.

Medical Wellness Programs

Special Beginnings®

This structured maternity program enables early identification of high risk  pregnancies and supports and educates expectant mothers from early pregnancy to six weeks after delivery.

Women's and Family Health

The comprehensive Women's and Family Health program offers a modern  and flexible app based coaching approach to pre pregnancy, pregnancy, and parenting support delivered by Ovia Health®.

24/7 Nurseline

Members have 24/7 access to registered nurses who can guide them to the appropriate level of care for their health issue and answer general health questions.

Conditions with Distinct Needs

Some conditions have a specialized approach due to their complexity and sensitive nature. Examples include the autism response team and the eating disorder care team.

Digital Health Partners

We partner with third party vendors to offer additional solutions designed to help reduce risks involved with costly chronic diseases and improve the overall wellbeing of our members.

Risk Identification and Outreach (RIO)

RIO supports members who may benefit from specific, clinical interventions such as potential opioid and substance misuse to provide coordination of care, safer pain management, and coping strategies.

Behavioral Health Insurance

Coverage That Goes Above and Beyond

*Not all programs, tools, resources, and support are available for all groups. Some are included in standard plans, while others are not. Reach out to your group account executive for more information.

1Prior authorization is required for some behavioral health services, including inpatient care, residential treatment, partial hospital admissions, intensive outpatient programs (IOPs), applied behavior analysis (ABA) treatment, outpatient electroconvulsive therapy (ECT) and repetitive transcranial magnetic stimulation (rTMS).