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Get Rewards and Save Money

Did you know there are two programs available with your health plan where you can get rewards for wellness activity and save money on wellness products? These two programs are:

  • Blue PointsSM
  • Blue 365®

Blue Points - Reward Yourself

With Blue Points, you can earn points for regularly participating in many different healthy activities like:

  • taking a health assessment twice a year
  • linking a fitness device
  • completing a self-directed online wellness program
  • working with a health coach
  • exercising
  • and more

Redeem points in the online shopping mall, which offers a wide variety of merchandise.*

It’s easy to get started with Blue Points:

  1. Log in to your BAM account at the top of this page by clicking on Log In
  2. Go to the Wellness tab and select Well onTarget.

*You can redeem your Blue Points for merchandise until Dec. 31, 2024. After that, you can use your points for digital retail gift cards.

Blue 365 Discount Program

Blue365 is free to join and offers premier health and wellness discounts.

Some ongoing deals include:

  • Fitbit®
  • Sun Basket | Nutrisystem®
  • Reebok | SKECHERS®
  • eMindful

Sign up on Blue 365 to have weekly featured deals emailed to you.

Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at wellontarget.com for further information.

Blue365 is a discount program only for BCBSTX members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Employees should check their benefit booklet or call the Customer Service number on the back of their ID card for specific benefit facts. Use of Blue365 does not change monthly payments, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. Members should consult their doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.