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Did you know there are two programs available with your health plan where you can get rewards for wellness activity and save money on wellness products? These two programs are:
Blue Points is a special program that allows you to earn points that can be redeemed for rewards.
New for 2025
If you're familiar with Blue Points, you may remember redeeming points at the online merchandise mall. This has retired as of December 31, 2024.
As of January 1, 2025, Blue Points is redeemable for digital gift cards from a wide variety of merchants with customizable amounts—providing you with many reward options.
Any unredeemed points from 2024 have carried over to 2025.
With Blue Points, you can earn points for regularly participating in many different healthy activities like:
It’s easy to get started with Blue Points:
Blue365 is free to join and offers premier health and wellness discounts.
Some ongoing deals include:
Sign up on Blue 365 to have weekly featured deals emailed to you.
Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at wellontarget.com for further information.
Blue365 is a discount program only for BCBSTX members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Employees should check their benefit booklet or call the Customer Service number on the back of their ID card for specific benefit facts. Use of Blue365 does not change monthly payments, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. Members should consult their doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.