Value-Added Benefits

Extra Health and Wellness Benefits

Blue Cross MedicareRxSM plans offer more than just prescription drug coverage. Members are also eligible for discounts through our Blue365® program.

Older woman lifting weights.

Blue365

The Blue365 program offers premier health and wellness discounts to Blue Cross and Blue Shield of Texas members, and it is free to join.

You can find savings like:

  • Discounts on exercise clothes and shoes
  • Discounted gym memberships and fitness aids, like Fitbits
  • Savings on eye exams, glasses, contacts, hearing aids, and more

Check the Blue365 website regularly to see the current discounts.

Blue365 is a discount program only for Blue Cross and Blue Shield of Texas members. This is NOT insurance. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. BCBSTX reserves the right to stop or change this program at any time without notice. The relationship between the Blue365 vendors and BCBSTX is that of independent contractors. BCBSTX makes no endorsement, representations or warranties regarding any products or services they offer.