RICHARDSON, Texas — Blue Cross and Blue Shield of Texas is now offering an alternative health plan, which streamlines the member experience and encourages people to choose providers who have demonstrated high-quality, cost-effective health outcomes.
Under the model, members select a provider and are informed upfront what out-of-pocket costs to expect. They pay the lowest amount for selecting providers with the highest rankings based on BCBSTX’s key care metrics that assess quality of care, medical appropriateness, and cost efficiency.
At the time of service, the member pays nothing. Instead, they receive one bill at the end of each month.
“As we continue to reimagine the health care experience, we are now able to offer customers a plan design that rethinks the member experience and leverages our exclusive data to help encourage high-quality outcomes,” said James Springfield, BCBSTX President. “By adding an alternative health plan to our portfolio, we continue to meet the diverse and evolving needs of our self-funded customers.”
Employers can select a 0% financing option, which can help their employees spread out their health care costs over time.
The alternative health plan is now an option available to BCBSTX’s large self-funded group customers, with member access beginning Dec. 1, 2024.
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About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve nearly 8 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.