Maternity Program: A Healthy Start for Mothers and Babies
The Blue Cross and Blue Shield of Texas (BCBSTX) Special Beginnings® * maternity program offers your employees support and education, pregnancy risk factor identification and ongoing communication/ monitoring from early pregnancy to six weeks after delivery. Members should call (888) 421-7781, 8 a.m. – 6:30 p.m., CT, to enroll in the program as soon as they find out they are pregnant.
Once they call the toll-free number, they will be contacted by either phone or mail to complete a confidential questionnaire. After they are enrolled, they will receive a complimentary copy of The Simple Guide to Having a Baby. This comprehensive educational book covers a multitude of pregnancy and infant care related topics.
Program staff in our Health Care Management Division will schedule follow up calls with the member before and after delivery to:
- Identify any risk factors that might adversely affect the pregnancy
- Determine progress in self-management techniques
- Provide education on prenatal, postpartum and newborn care
- Reinforce the physician's treatment plan
- Help manage high-risk conditions such as gestational diabetes and preeclampsia
- Offer assistance on how to access other pregnancy-related resources
Help pregnant members and their babies get off to a healthy start!
Contact your BCBSTX broker or account executive for more information.
* BCBSTX reserves the right to discontinue or change this program at any time without notice. Special Beginnings can help plan and manage a member's health, but is not a substitute for medical or other professional advice.
