Using BlueResource Materials

BlueResource showcases a variety of employee communications. The materials are formatted to easily be used electronically or printed from a desktop printer, at a commercial copy center or through a commercial printer.

Looking for ways to use BlueResource? Here are a few suggestions.

Paycheck stuffers:

• Integrate the stuffer artwork in employee booklets or newsletters.
• Include stuffers in pay stub envelopes, use at health fairs as handouts, or add to enrollment packets.
• Use copy to create messages specifically for your employees.

Postcards:

• Print and mail postcards to remind your employees of the importance of various health screenings.
• Use the copy in a series of employee e-mails to remind your employees of various health care topics from BlueResource – like online services available at the Blue Cross and Blue Shield Web site.
• Merge messages into existing materials such as employee newsletters.

Posters:

• Print and post in work areas.
• Use posters in employee booklets and newsletters.
• Cut and paste text copy into your existing communications.
• Post artwork and copy on your company’s intranet site.

Newsletter articles:

• Integrate copy in your company’s intranet site and existing materials, such as enrollment booklets or newsletters.
• Use copy in e-mail messages to your employees.