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Using BlueResource Materials

BlueResource showcases a variety of employee communications. The materials are formatted to easily be used electronically or printed from a desktop printer, at a commercial copy center or through a commercial printer.

Looking for ways to use BlueResource? Here are a few suggestions.

Paycheck stuffers:

  • Integrate the stuffer artwork in employee booklets or newsletters.
  • Include stuffers in pay stub envelopes, use at health fairs as handouts, or add to enrollment packets.
  • Use copy to create messages specifically for your employees.


Postcards
:

  • Print and mail postcards to remind your employees of the importance of various health screenings.
  • Use the copy in a series of employee e-mails to remind your employees of various health care topics from BlueResource – like online services available at the Blue Cross and Blue Shield Web site.
  • Merge messages into existing materials such as employee newsletters.


Posters
:

  • Print and post in work areas.
  • Use posters in employee booklets and newsletters.
  • Cut and paste text copy into your existing communications.
  • Post artwork and copy on your company’s intranet site.


Newsletter articles
:

  • Integrate copy in your company’s intranet site and existing materials, such as enrollment booklets or newsletters.
  • Use copy in e-mail messages to your employees.

A Division of Health Care Service Corporation,
a Mutual Legal Reserve Company, an Independent Licensee of the
Blue Cross and Blue Shield Association.
© Copyright 2008. Health Care Service Corporation. All Rights Reserved.

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