Blue Cross and Blue Shield of Texas Redesigns Public Web Site to Help Consumers Better Understand Health Insurance
Richardson, TX – Because Blue Cross and Blue Shield of Texas BCBSTX) recognizes that health insurance is becoming more and more complicated, the state’s largest health insurer has redesigned its public Web site to better assist and educate customers as well as the general public. Now live, the new site provides an education that enables wise health care decisions, communicates a commitment to partnership with BCBSTX customers and emphasizes the insurer’s trustworthiness.
“The new approach readers will notice on this site is use of familiar language rather than complex insurance terms so that members and visitors can better understand and feel more comfortable with the issues related to their health,” says Margaret Jarvis, BCBSTX spokesperson. “That’s significant because one of the main goals for our Web site is to provide educational content to our members and the public.”
In addition to helping members find a doctor or select the plan that suits them best, the Web site offers a “Getting Started” section that takes users through the basics of health insurance including the following:
- Understanding Health Insurance
- Understanding Medicare
- How to Shop for Health Insurance
- Plans for Different People (Identifying a User’s stage-of-life and needs)
- Making Insurance Work for You.
And because BCBSTX is committed to wellness, the site offers a “Health and Wellness” section with information on coping with illness, preventive care, exercise, diet and nutrition, mental health and more.
“We tested this site extensively with our own members and other health care consumers,” added Jarvis. “More than 90 percent of users navigated the site with ease and trusted the information they received.”
Go to www.BCBSTX.com, browse the Web site and click on “Feedback” to share your thoughts about the new site.
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with nearly 40,000 physicians and 400 hospitals to serve 4 million members in all 254 counties. Blue Cross and Blue Shield of Texas is a division of Health Care Service Corporation (HCSC), the country’s largest customer-owned health insurer and fourth largest health insurer overall. HCSC is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
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