Blue Cross and Blue Shield of Texas is pleased to cooperate with the Caring for Children Foundation of Texas, HEB Grocery Stores, Texas Medical Association, Texas Hospital Association and the American Heart Association of Texas to support an important statewide initiative, Building Healthy Families, developed by the Texas Department of State Health Services (DSHS). 

These six organizations collaborated to create excitement and launch the Building Healthy Families initiative on September 5, 2004.  The purpose of the initiative is to raise awareness of the long-term health risks associated with obesity in adults and children.   An additional goal of the program is to inspire lifestyle changes that can lead Texans to live healthier lives through exercise and better food choices.